FACTORS TO BE CONSIDERED WHILE CHOOSING LOGO COLORS: PSYCHOLOGY OF
COLORS.

FACTORS TO BE CONSIDERED WHILE CHOOSING LOGO COLORS: PSYCHOLOGY OF COLORS.

The significance of colors has been proven by many brands. We partner the majority of the celebrated brands with their logo color. For example, when we think of Facebook, we imagine
blue, Coca Cola is red, twitter is blue & so on. These shading associations have been imprinted in our brains through entirely executed campaigns.

Fortunately, picking the ideal color blend for your logo shouldn’t be a guess work. In this article,
we will assist you with picking your ideal logo color. How? We’ll talk about what to consider
while picking a logo color, its significance, and will share a few hints on logo color blends.
So, let’s get the ball rolling!


1.Psychology of Colors
2.Logo Color Combinations
3. How to Choose Your Logo Colors?

1. Psychology of Colors

As our brains process visuals multiple times better than texts, when individuals think about your
brand, chances are, your logo is the primary thing they will review. This is why it’s important to
make the correct impression with your target audience. By picking the correct color for your
brand logo, you can choose how you need them to recall you and make an ideal brand picture.

Do colors truly influence our conduct? Or on the other hand, is it simply a myth? Studies show
that the physiological and emotional impact of color depends upon various factors like the clients’ previous experiences, culture, natural habitat, sexual orientation, identity, nationality etc.

This is the reason you need to characterize your target audience and adjust your shading range to your brand personality and the emotions you need to bring out. This knowledge can be helpful to both huge brand managers and entrepreneurs.

There are 6 essential standards in color psychology:

● Specific meanings can be credited to various colors

● Those meanings can be founded on learned importance or biologically innate meaning

● People perceive and evaluate colors automatically

● The evaluation forces color-motivated behavior

● Colors influence people automatically

● Color-motivated behavior also depends on the context

Since we have some essential information on how color psychology works, let’s see the basic
definitions of certain colors:

BLACK: Black is viewed as elegant and genuine shading that shows power, knowledge, and luxury. Black logos are frequently utilized by brands to target an audience that values refinement and class. This color is normally used as a background or for monochrome logos. If not used effectively, however, it can be associated with negative concepts such as sadness and even death.

WHITE: White is pure, perfect, basic, and fresh. It’s a neutral color that is frequently used as a background to feature different colors. Also, white is well-known in businesses like medical care, innovation, and luxury products.

GREY: Gray frequently inspires sensations of polished methodology, soundness, credibility, and is related with innovation. It’s a useful and unbiased coloring for the most part used as a highlight or a background color.

BLUE: Blue is tranquility, trust, and solidness. Various tones of blue, for example, navy blue, are among the best tones to go for on the off chance that you need to evoke a feeling of trust. It’s the most famous logo shading utilized for Fortune 500 organizations. Furthermore, this color is one of the most loved shades by both men and women. Blue is the cherished logo shade of innovation and financial organizations, and truly outstanding for this circle.

GREEN: Green is related with development, health, and nature. Green logo design for the most part infers that your organization is Eco-friendly and your items are organic and fresh. Sometimes, green can refer to cash and be utilized as a component of logo plan financial organizations.

RED: Red is passion, power, energy, youthfulness, and confidence. Red is dynamic, and is a standout amongst other color choices if you want to evoke strong emotions, attract attention and make a sensation of importance. Organizations from the food business utilize this color since it expands hunger.

ORANGE: Orange is viewed as lively, friendly, and innovative. It shows energy and stimulates the mind. Other than being friendly, once in a while it very well may be viewed as aggressive. Orange logos are as often as used by the food business and organizations having some expertise in kids ‘items.

Yellow: Yellow is the shade of joy and satisfaction. It’s fun and loaded with hopefulness. Yellow can be utilized to grab the attention of shoppers and encourage them to make a move. In some cases, it’s related with alert. Food and auto enterprises frequently utilize yellow logos.

Purple: Purple is viewed as the color of success, luxury, courage and wealth.It can also give out a secretive and magical feeling by playing into your mind. This color perfectly shows the harmony between the physical and the spiritual. Purple logos are frequently preferred by luxury merchandise organizations, beauty brands, just as by educational institutions.

To pick the ideal logo color or logo shading blend, consider the associations and feelings that colors unknowingly make. By picking the correct shading you will make the correct impression of your image.

2. Logo Color Combinations

With regards to picking between a single color or shading blends, you need to realize that single
colored logos are more moderate and can be utilized on any background. In addition, the picked
color will be effectively recalled and connected with your brand identity.

Multi-colored logos are more complicated because the general impression will depend upon the color combination. You can coordinate with at least two colors, depending upon what you need
to accomplish with it. All in all, how to get the correct logo color combination?

Ready to-Use Color Schemes

Ready to-utilize color pale es can be of great help for the beginners or for the individuals who
don’t have the idea how to coordinate with various tones. Utilize natural color combination that can be very unique and beautiful. In the event that you don’t have the idea where to begin, nature is the best spot. Here’s an example of a shading plan: